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If you are a consumer facing brand, then make sure you listen to what Gary V is saying in this video : social media is not just the mustard on top

The other day I wrote about what it could mean for consumer marketing if Facebook opened up its conversation stream the way Twitter has done. Essentially it would allow companies to tap into not only the actions but also the thoughts of target consumers. Obviously unbelievable and somehow eerily futuristic, yet it’s happening now. In [...]

The more i think about it the more i realize that marketing will completely change over the next years. The floodgates were opened by Summize, the first real advanced search engine for twitter which was then bought out by Twitter and turned into search.twitter.com.
Being able to search in real-time through the conversations of Twitter’s 9 [...]

E-commerce is not usually associated to WordPress, but two recent systems allow anyone to install shopping functions on their blog within miutes. The first is WP e-Commerce by New Zealand company Instinct. I personally haven’t used it yet but from what I hear it rocks. As an example, check out IconDock, an awesome site that [...]

Last weekend Kol Tregaskes started a thread on Friendfeed asking the simple question: “What are you essential WordPress plugins ?“. Lots of people gave their suggestions, so i’ve compiled a list of the ones most mentioned :

All In One SEO
Disqus
MediaRSS
Akismet
Google XML Sitemaps
FeedBurner FeedSmith
Reply-to-comments
WP-Cache
FriendFeed Comments

If you’re not using most of these plugins, then you’re not making [...]

Neil is a very successful blogger, so when he gives out some tips, they’re worth taking notice of. Here’s 15 of the lessons he’s learned that are useful suggestions for anyone starting their own blog :
1. Don’t blog about news
2. Pick a niche
3. Pick a big niche
4. Be passionate
5. Don’t burn yourself out
6. Make money
7. [...]

The search technology behind google is interesting, but the profits come from their innovative ways of selling advertising. By that measure, Leapfish is just as interesting. What they’re proposing is to sell the advertising space associated with any keyword search on their site for a fixed price. The buyer owns the space for all time [...]

Here is an interesting presentation by Joost de Valk at A4UExpoLondon about WordPress SEO

WordPress SEO & Optimisation Strategies a4uexpo London 2008 from existem on Vimeo.

In this day and age in which people are bored of and immune to traditional marketing and PR, ‘guerilla’ marketing is becoming more and more prevalent. Rogier van Wagtendonk has a wicked blog where he posts pictures of some of the coolest campaigns around. Go and check out his blog here.

and if you haven’t seen [...]